I structure my research in a user-centric way that defines the scope and strategy of a product, aligning business goals and user needs together. I uncover user needs by observing and analyzing their behaviours through both qualitative and qualitative research methods.
My approach to user-centric design constitutes ideation, wire framing, rapid prototyping, and usability testing. I believe iteration is the foundation of a good design and having the prototype early invites inspiration, collaboration and validation.
I use storytelling technique to share research insights across multi-functional teams. I thrive to tell user stories through a journey map in an empathetic way that helps organizations understand user values and what drives a successful product development.
