Minyi Zhu
Strategist • Thinker • Storyteller

Hi there! I'm Minyi, a current user experience reseacher interning @TouchBistro and previously @IBM Cognos Analytics.

Internship @TouchBistro
Reinvent the restaurant experience to make it more seamless and effective
Internship @IBM
Optimize onboarding experience for eCommerce platform
One Hour
Discover innovative smart cooking strategies
Spotify Redesign
Empower artists for better engagement with fanbase

My Specialties

User-Centric Research

I structure my research in a user-centric way that defines the scope and strategy of a product, aligning business goals and user needs together. I uncover user needs by observing and analyzing their behaviours through both qualitative and qualitative research methods.

Wireframe and Prototype

My approach to user-centric design constitutes ideation, wire framing, rapid prototyping, and usability testing. I believe iteration is the foundation of a good design and having the prototype early invites inspiration, collaboration and validation.

Storytelling

I use storytelling technique to share research insights across multi-functional teams. I thrive to tell user stories through a journey map in an empathetic way that helps organizations understand user values and what drives a successful product development.